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Beauty on the Inside & Out: UpCircle Beauty ❤️


At Yumchi, we’re passionate about sustainable living & female empowerment … which is why we have collaborated with the wonderful Anna Brightman, co-founder of Upcircle Beauty!

Interview with Anna:

Could you give our lovely readers a little background info about you & UpCircle Beauty?

My name is Anna and I am the co-founder of UpCircle. At UpCircle we transform by-products from other industries into skincare products. We started out making face and body scrubs from repurposed coffee grounds collected from artisan coffee shops. We then extracted the coffee oil for our best-selling certified organic face serum, before moving on from coffee to rescuing chai tea spices which had first been used to brew chai tea. The chai spices are used as the natural fragrance for our palm oil free soap bars. We then began powdering fruit stones, which are by-products of the production of fruit oils, like olive and argan oil.

Each product is unique and has its own story. It’s what makes our range so special. We are the only brand who recycle coffee grounds into skincare products at scale, so the range is the definition of innovative! We’ve now saved over 250 tonnes of coffee. Up next we’re rescuing residual fruit waters from the juicing industry and flower petals from florists and wedding venues.

What was your motivation for starting the brand?

I wanted to start my own business and it was important to me that it would have a purpose beyond profit. I was fed up of being a tiny cog in a big machine! I wanted to know that whatever I was doing I was making a difference each day.  If UpCircle can provide competitively priced, high performing products from upcycled ingredients then we are demonstrating that the beauty industry can become a lot less wasteful – it’s a fresh perspective in an industry that has a poor reputation for sustainability.

What are your brand values & ethos?

Our brand mission is to leave the world better than we found it.

Our products are natural, organic, vegan, cruelty-free, palm oil-free, sustainable, handmade in the UK and housed in 100% recyclable packaging. But the key point of difference between us and other brands is that each of our products is made with a core repurposed ingredient. No other beauty brand is doing what we do, we are pioneering the by-product beauty movement.

Where can people buy UpCircle Beauty products?

On our website or online at Beauty Bay, Ocado, Feel Unique and Farmdrop. In stores at Sainsbury’s and Holland & Barrett.

Head to Instagram or Facebook page for a chance to win a bundle of Yumchi Kimchi & UpCircle natural beauty products … GOOD LUCK!

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